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Twitter's growth in Quarterly Average Worldwide Monthly Active Users (MAUs) has been anemic for the last 4 quarters, as shown below.
(For your reference, International MAUs plus United States MAUs are equal to Worldwide MAUs.)
For the quarter ended March31, 2015, Twitter had an average of 302 million Worldwide MAUs, and for the quarter ended March 31, 2016, average Worldwide MAUs had only increased to 310 million -- a quarterly average growth rate of about 0.7%. However, for the quarters ending June 30, 2011 through March 31, 2013, every quarter except one had double digit growth in average Worldwide MAUs (and the one quarter that didn't have double digit growth had 9.4% growth). Thus, Twitter's MAU growth has slowed significantly in the last few years.
Since 2011, 72% or more of Twitter's user base has been International. For the quarter ended March 31, 2011, 72% of Twitter's quarterly average Worldwide MAUs were located Internationally and 28% were located in the United States. For the quarter ended March 31, 2016, 79% of Twitter's quarterly average Worldwide MAUs were located Internationally and 21% were located in the United States.
After examining the numbers, it becomes clear that the majority of Twitter's growth in MAUs has come from outside the United States.
Twitter's growth in Quarterly Average Worldwide Monthly Active Users (MAUs) has been anemic for the last 4 quarters, as shown below.
(For your reference, International MAUs plus United States MAUs are equal to Worldwide MAUs.)
For the quarter ended March31, 2015, Twitter had an average of 302 million Worldwide MAUs, and for the quarter ended March 31, 2016, average Worldwide MAUs had only increased to 310 million -- a quarterly average growth rate of about 0.7%. However, for the quarters ending June 30, 2011 through March 31, 2013, every quarter except one had double digit growth in average Worldwide MAUs (and the one quarter that didn't have double digit growth had 9.4% growth). Thus, Twitter's MAU growth has slowed significantly in the last few years.
Since 2011, 72% or more of Twitter's user base has been International. For the quarter ended March 31, 2011, 72% of Twitter's quarterly average Worldwide MAUs were located Internationally and 28% were located in the United States. For the quarter ended March 31, 2016, 79% of Twitter's quarterly average Worldwide MAUs were located Internationally and 21% were located in the United States.
After examining the numbers, it becomes clear that the majority of Twitter's growth in MAUs has come from outside the United States.